BMW - Weather Triggered Advertising

 How Driftrock weather activated Facebook ads for BMW xDrive

Challenge

BMW were launching a new video ad promoting their four wheel drive system, xDrive, showcasing the it’s power in adverse road and weather conditions.

Solution

We set them up with our Triggers tool so they could easily create rules to deploy ads in certain weather conditions.

The Facebook campaign consisted of three creative variations of the ad, with the same video but different copy for each type of weather.

The three versions ran in over 10 cities across England and Scotland, and were triggered in each location in snow, rain and clear weather. BMW’s agency, FCB Inferno, could easily monitor this in real time using our Campaign Map tool.

Results

  • 30% uplift in engagement when snowing 16:1 ROI
  • Video views for under 3p

 

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