Drive leads from Facebook lead ads directly to your CRM with Driftrock
February 2, 2016
Facebook has just announced that the brand new lead ads are now available to all advertisers through Power Editor and Marketing Partners, making marketers from all over the world very excited. With lead ads, Facebook allows advertisers to generate leads directly from the Facebook news feed. Customers can launch a form directly on Facebook, pre-filled with information like their email and name, to save time.
We're extremely excited to announce we've launched a new solution designed to help businesses scale volume and increase ROI from Facebook lead ads!
Lead ads CRM Sync
With Driftrock Lead Response, marketers can safely sync leads with CRM systems or email providers in real time. As someone submits their information through a lead form on the Facebook news feed, Driftrock Lead Response pushes the information in the correct format into the CRM system.
Lead Response connects to many off-the-shelf systems, and we can build new integrations on request. For many clients, we've built custom integrations, where off-the-shelf APIs are not available.
With Lead Response it's also really easy to set up and maintain your CRM integrations with a wizard to map the data that comes from your Facebook lead ad forms with the correct fields in your CRM system.
Auto respond to lead ads
If you need to send quick auto-response emails to any new leads, we've also launched a quick and easy auto-responder tool. It's packed with ready-to-use response email templates or you can add your own custom HTML if you prefer.
If you want to have real-time notifications for leads sent to your team (useful to send to sales teams, so they can follow up immediately, or to clients), you can also set password-protected email notifications, which ensures that all the information you collect is secure.