Helping MINI Localise Retailer Marketing & Increase Service Bookings
November 21, 2019
MINI and their media agency HPS wanted to run personalised aftersales campaigns, targeting the local catchment areas around the opted-in MINI retailers. The aim was to drive service bookings across the retailer network.
Typically, running retailer marketing campaigns is a challenging process as it means setting-up hundreds of manual campaigns, and accompanying lead forms, which takes a small army to complete.
The MINI and HPS teams used Driftrock’s Blueprints technology to store localised retailer data, to then ingest into hundreds of variations of the same Ad. Hundreds of campaigns could then be built in the time it takes to set-up one.
- MINI and HPS decided to incorporate 350 MINI retailers into the campaign.
- The campaigns resulted in a 2.25X increase in service bookings.
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