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Custom Audience Syncing

Nurture your leads, sign-ups and customers over their lifecycle, and scale Lookalike campaigns. 

Reduce wasted ad spend with exclusions

Automatically updating exclusion audiences helps reduce waste ad spend, and delivers better quality ads to your audience. 

Maximise ROI from Lookalikes that refresh. 

Driftrock keeps hundreds of audiences in constant sync to maximise performance of Lookalike camapigns. 

Increase conversion of your list by 54%

By extending email CRM activity to social advertising, our clients have seen a 56% increase in conversion rate from their customer lists. 

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Unlock the value of your customer data through audience management.

1 in every 4 minutes on mobile are spent on Facebook & Instagram making it a critical channel for your CRM and lead nurturing campaigns. With Driftrock Custom Audience Syncing, you can connect multiple customer data sources, segment and sync them to Facebook, Instagram, Google and Twitter.

By syncing audiences every 3 hours,  it’s possible to extend your CRM campaigns to social and increase the value of your database. 


1. Connect

Quickly connect one or more of your customer data sources such as your Email system, CRM or EPOS system. Driftrock can build custom integrations if required. 

2. Segment

Simple, powerful segmentation of your customer data for insights and preparing your dynamic audiences. 

3. Sync

With a single click, Driftrock will start keeping your audience segments in sync with Social and PPC channels.

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SPOKE London saw a 54% increase in downstream conversion to sale by extending email CRM to social.
— SPOKE LONDON
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