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Extend email campaigns to Facebook.

By extending email CRM activity to social advertising, our clients have seen a 56% increase in conversion rate from their customer lists. 

 

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Reduce wasted ad spend with exclusions.

Automatically updating exclusion audiences helps reduce wasted ad spend, and delivers higher quality ads to your audience. 

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Better performing Facebook Lookalikes.

Create up to 20% similar audiences rather than the usual cap of 10% on Facebook, as well as keeping Lookalikes fresh.  

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Help stay GDPR and Protect Privacy.

Driftrock automatically removes records if they unsubscribe from your CRM, protecting privacy, and helping you stay GDPR compliant.

SPOKE London saw a 54% increase in downstream conversion to sale by extending email CRM to social.
— SPOKE LONDON
 

Why sync your Facebook Custom Audiences?

1 in every 4 minutes on mobile are spent on Facebook & Instagram, making it a critical channel for your CRM and lead nurturing campaigns. With Driftrock Custom Audience Syncing, you can connect multiple customer data sources, segment and sync them to Facebook, Instagram, Google and Twitter.

By syncing audiences every 3 hours,  it’s possible to extend your CRM campaigns to social and increase the value of your database. 

 
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Features

Add and remove records: Mirror the customer segments in your CRM rather than adding on top of existing audiences.

3-hourly sync: Sync every 3 hours, 24 hours or Weekly depending on what you need.

Secure & reliable: Driftrock constantly syncs tens of millions of records every hour for global brands.

Google Customer Match: Sync both Google Customer Match and Facebook Custom Audiences together.

 

How it works

1. Connect

Quickly connect one or more of your customer data sources such as your Email system, CRM or EPOS system. Driftrock can build custom integrations if required. 

2. Segment

Simple, powerful segmentation of your customer data for insights and preparing your dynamic audiences. 

3. Sync

With a single click, Driftrock will start keeping your audience segments in sync with Social and PPC channels.

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