Driftrock Lead Validation

Ensure your leads are valid and contactable with lead validation tools

Generating valid, contactable leads is an essential part of your lead generation strategy.

  • Sales teams demand good quality leads from marketing, and don’t want to waste time on data that can’t be reached.
  • You also don’t want to waste marketing budgets and time on campaigns with lots of invalid leads, so optimising these will have a big impact on your return on ad spend.

Driftrock Lead Validation makes it easy for you to:

  1. Validate all leads from all your sources to check if they can be contacted.
  2. Block sending invalid leads to your destination e.g CRM or email system.
  3. Track where valid and invalid leads are coming from so that you can optimise sources, campaigns, audiences, ads and forms to increase the percentage of valid leads.

How does Driftrock Lead Validation work?

Driftrock can check the validity of the emails, phone numbers and address details customers provide you when they submit a lead.

Email validation

Driftrock will check whether or not the email provided is a real email address by pinging the email inbox in real-time, as well as assessing multiple other features of the email address.

The email provided will be given a Deliverability Confidence Score out of 100 and Driftrock will assign a ‘Validation: Email status’ based on the score given.

If the email address provided is deemed “deliverable”, you’ll see a ‘Validation: Email status’ of ‘valid’, and if the email is not deliverable, you’ll see a ‘Validation: Email status’ of ‘invalid’. If Driftrock can’t determine if the email is deliverable or not with confidence, you’ll see a ‘Valid email status’ of ‘unsure’.

Phone validation

Driftrock will verify if the phone number provided is live and callable. Driftrock’s phone validation will validate any phone number globally, using multiple factors to determine validity.

If the phone number provided is live and callable, you’ll see a ‘Validation: Phone status’ of ‘valid’, and if the phone number is not live or callable, you’ll see a ‘Validation: Phone status’ of ‘invalid’.

Address validation

Driftrock will verify if the address provided is accurate. You can set address validation to check the validity of address details given down to:

  • Postcode
  • Street address
  • Building number

E.g. if you select ‘Postcode’, Driftrock will only verify if the postcode provided is real. If you select ‘Street address’, Driftrock will check if BOTH the postcode and the street address together correspond to a real address.

If the address provided is accurate and real, you’ll see a ‘Validation: Address status’ of ‘valid’, and if the address is found to be not real, you’ll see a ‘Validation: Address status’ of ‘invalid’.

If the address provided is not found to exist, but there are similar addresses Driftrock thinks it could be e.g. the street name or postcode has been mistyped, you’ll see a ‘Validation: Address status’ of ‘unsure’.

Overall validation

Driftrock will give your lead an overall ‘Validation: Lead status’ based on the validity of the data coming in. If a customer enters at least one valid email, phone or address, Driftrock will assign a ‘Validation: Lead status’ of ‘valid’.

If a customer provides all invalid details (i.e. an invalid phone number, invalid email and invalid address), you’ll see a ‘Validation: Lead status’ of ‘invalid’.

If for any of the details provided Driftrock is unsure, and none are valid, you’ll see a ‘Validation: Lead status’ of ‘unsure’.

How to Get Started with Driftrock Lead Validation?

Using validation in your lead generation campaigns with Driftrock is easy!

1. Enable the validation that you want/need e.g email, phone and address within Lead Validation settings.

2. When you create a capture and map fields into Driftrock, ensure you map to Driftrock’s standard fields ‘email’, ‘phone’ and each of the standard address fields.

Tip: You can find the standard fields in the capture wizard when you map, or listed in Field Settings under the ‘Standard Fields’ section.

Field Settings

3. On the Automation tab of your capture setup wizard, you can choose to “only send valid leads” for each destination that you connect. This way, you can block any invalid leads from going through to your CRM or email system.

4. Regardless of whether you turned on the validation blocking in Destinations, you can also see how many leads are valid by campaign, audience, ad, form etc in Reporting.

- Create a new table chart and add a new event ‘All Leads’ then ‘Group by’ the Validation status of your choice to see the validation status’ of your leads.

Lead Validation - Groups

- To drill down on a particular campaign or capture, simply add a filter to your table.

- Alternatively, add a ‘Validation status’ = ‘valid’ filter on an existing table chart to only show leads that have a ‘valid’ status.

Lead Validation Status