How to Set Up a Snapchat Lead Capture

Why Should You Use Snapchat for Automotive Lead Generation?

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Snapchat is rapidly becoming a key platform for generating automotive leads. With over 432 million users engaging with automotive content, there is a 92% higher likelihood of users taking action after viewing it. Their latest Lead Generation formats make it simple to capture interest, with fast-loading forms and precise GPS targeting down to the dealership level.

Additionally, it’s particularly exciting for EV lead generation. Snapchat’s audience is young, engaged, and open to innovation — 80% are aged 18-35+, and nearly half are 25+. In fact, 57% of 17-34-year-olds are actively exploring affordable, innovative EV options.

In this article, you’ll learn how to connect Snapchat Lead Forms to any CRM with Driftrock.

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Watch our video guide on how to get started with Snapchat native lead generation forms.

How to send leads from Snapchat Ads to your CRM

Steps in Snapchat:

• Go to Snapchat Ads and create a New Campaign with the “Lead Generation” objective. 
• Next, create your ad. In your form, define the key questions that you would like to ask your customers and any additional information that you want to collect. 
• Once you publish your campaign on Snapchat, head back to your Driftrock account and begin the capture creation process by following these steps. Read the full guide

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Steps in Driftrock:

• Head to the Lead Capture Library in Driftrock and find the 'Snapchat Lead Ad Forms' option, then click 'Setup'.

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• Connect or select your Snapchat account.
• Select your form from the dropdown list, then start mapping your Snapchat questions to Driftrock fields, ensuring that you cover all the essential information that you want to send to your CRM.

💡 TIP: You can also add any marketing tracking information that may help you identify and track your leads. ‍ 

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• Head to the Destination tab to define which Driftrock fields you would like to pass to your CRM system by mapping them. 

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• Hit the Finish button to finalise the process. Your capture is now ready to receive leads from your Snapchat ads.

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💡 TIP: You can also use additional Driftrock’s automotive features, such as lead validation, end-to-end reporting, automated Conversions API integration, dealers and model tree, etc, to optimise lead quality and conversion rates from Snapchat. 

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Any more questions? Get in touch with us!