Take advantage of Google's lead form feature and route your leads directly to Driftrock. Read on to find out how:
In Google, set up a new campaign, selecting Leads as the goal, and Search as the type. Select lead form submissions as the way you’d like to achieve your goal.
Set up your ad as usual, until you reach the Ad extension section at the bottom of step one. From here, you'll need to select "Lead form extensions".
If prompted, accept the terms of service, then begin to create your form:
Now, you'll need to connect your form to Driftrock. You'll do this by using the "webhook" lead delivery option.
In another browser window, head to Driftrock to create your lead list. Select Google as the lead source, and your webhook URL and key will be displayed.
Proceed through the steps to set up your data mappings and save your lead list.
Head back to Google Ads and input the URL and key.
*You can select “send test data” to make sure this has been input correctly
Once you’re happy with your form, save and complete your ad set up as normal, it's really that easy!