Instagram Lead Ads (or Instagram Instant Forms in Facebook Ads Manager), are lead forms that can be attached to your ads.
The forms load instantly, and are pre-filled with the users profile information to them save time filling out the form.
This results in great performance for marketers too. We usually see a 50% lower cost per lead compared with sending to a website landing page.
Setting up in Facebook Ads Manager
Syncing to your CRM
It's critical to respond to the leads you receive right away to increase conversion rates. Driftrock enables you to sync instantly and securely to your CRM or custom system.
Tracking & optimisation
Make sure you constantly optimise and tweak your campaigns to maximise return on investment.
If you are using Driftrock to sync your leads, then you'll have a dashboard of useful reports to help you optimise for lead quality and cost.
With Driftrock it's also possible to track leads through to a purchase.
Simply connect your CRM, configure your conversion touch points, and you'll be able to optimise for downstream conversions in your Driftrock reports.
Instagram Lead Ads are a great way to drive lower cost leads from your social media advertising campaigns.
Here s a few quick tips to get you started:
The Driftrock team is also on hand to help you optimise your campaigns.
Driftrock's integrations push lead data, pull audience records and pull conversion data.