Lead Generation Ideas
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Out-of-Home Lead Generation

Out-of-Home Lead Generation

Turn out-of-home ads into digital lead generation sources with QR codes and print-specific lead generation forms, designed for mobile.

Why Use Out-of-Home to Generate Leads?

There are a variety of different, public surfaces in which you can interact with potential customers and loyal brand advocates. Places such as billboards at bus stops, indoor screens at public events & shopping centre billboards are all unmissable!

The trouble for brands however is that there has never been an easy way to turn the people who see your out-of-home campaigns into actual, digital leads.

How Do I Generate Leads from Out-of-Home Surfaces?

With Driftrock's lead generation technology, brands are now able to effortlessly turn viewers into digital leads, working in 3 easy steps:

  1. Attach a Driftrock QR code to your out-of-home advert.
  2. Each QR code opens up a Driftrock Smart Lead Form, which your viewer fills-in on their phone.
  3. All submitted lead data is processed through to your CRM.

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What's the Customer Experience?

Our Smart Phones unlock the ability for us, as consumers, to engage with the brands we love effortlessly.

Once your out-of-home campaigns are live, a viewer simply scans your QR code in the Smart Phone's camera and your Driftrock Smart Form will open.

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What are Driftrock Smart Forms?

Driftrock Smart Forms are highly-optimised lead forms designed for Paid Media & Out-of-Home, and come pre-loaded with tracking pixels.

Designed specifically for mobile, our Smart Forms are fast-loading, responsive & fully-customisable. Use Smart Forms to facilitate the ability to generate leads directly from marketing surfaces which have for so long lacked such functionalities.

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Want to drive more leads from this and 20+ other lead sources?