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Why Use Out-of-Home to Generate Leads?
There are a variety of different, public surfaces in which you can interact with potential customers and loyal brand advocates. Places such as billboards at bus stops, indoor screens at public events & shopping centre billboards are all unmissable!
The trouble for brands however is that there has never been an easy way to turn the people who see your out-of-home campaigns into actual, digital leads.
How Do I Generate Leads from Out-of-Home Surfaces?
With Driftrock's lead generation technology, brands are now able to effortlessly turn viewers into digital leads, working in 3 easy steps:
- Attach a Driftrock QR code to your out-of-home advert.
- Each QR code opens up a Driftrock Smart Lead Form, which your viewer fills-in on their phone.
- All submitted lead data is processed through to your CRM.
What's the Customer Experience?
Our Smart Phones unlock the ability for us, as consumers, to engage with the brands we love effortlessly.
Once your out-of-home campaigns are live, a viewer simply scans your QR code in the Smart Phone's camera and your Driftrock Smart Form will open.
What are Driftrock Smart Forms?
Driftrock Smart Forms are highly-optimised lead forms designed for Paid Media & Out-of-Home, and come pre-loaded with tracking pixels.
Designed specifically for mobile, our Smart Forms are fast-loading, responsive & fully-customisable. Use Smart Forms to facilitate the ability to generate leads directly from marketing surfaces which have for so long lacked such functionalities.
