The weather has a commanding effect on the travel industry - It's blamed for delayed flights, canceled trips and changing sales.
However, used in the right way, weather-based marketing means more sales, and the chance to get creative with ads. Our new tool Triggers, allows marketers to target campaigns based on the weather. For inspiration, here are our top 5 favourite social media campaign ideas based on the weather:
Triggered when sunny locally
Triggered when it's been raining for two days.
Triggered when sunny in Spain
Triggered in Winter.
Triggered when snowing in the ski resorts.