Driftrock’s Technology helps Boomf increase sales X10 from Facebook.

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About Boomf

Boomf allow their customers to send personalised cards and gifts to their friends and family, including exploding confetti cards and personalised marshmallows.

The Objective

Boomf wanted to extend their CRM segments to Facebook, to drive customer loyalty by increasing repeat sales on their website. If they could decrease their cost per conversion in the process, that’d be a bonus.

The Solution

Using Driftrock’s Audience Syncing tool, the Boomf team were able to keep their CRM segments in dynamic sync with Facebook Custom Audiences. Boomf were able to precisely target their most valuable past customers on Facebook, extend their email messages to the newsfeed and drive sales from their website.

The Results

  • X10 increase in repeat purchases.

  • X9 increase in return-on-ad-spend.

  • 89% decrease in cost-per-conversion.

“Since working with Driftrock we’ve seen great success with our Facebook advertising. Their advice and tools have enabled us to make better and quicker decisions. Since seeing growth in the UK, we are now working with them to expand our activities globally.”

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Pam Fell, Boomf

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