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Driftrock Convert
Proven to increase lead conversion and decrease costs. Driftrock Convert automatically qualifies and converts enquiries via WhatsApp, email and SMS/RCS - engaging buyers the moment they raise their hand, routing only warm, verified prospects to your retailer network.
Trusted by 35+
Automotive Brands
Automotive Brands
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The Challenge
Most automotive enquiries never have a fair chance of converting.
The issue isn't lead volume. It's what happens (or doesn't) between the moment someone raises their hand and the moment they speak to a salesperson. Three expensive failures happen each day across every automotive brand and dealership.
The issue isn't lead volume. It's what happens (or doesn't) between the moment someone raises their hand and the moment they speak to a salesperson. Three expensive failures happen each day across every automotive brand and dealership.
Leads are ignored
Understandably, when lead volume is high, sales pepole ignore channels they believe produce bad leads.
When leads arrive unvalidated and unqualified, salespeople learn quickly which sources "never convert", and stop working them. Without pre-qualification, dealers are right to be sceptical. Valuable sales are lost as a result.
When leads arrive unvalidated and unqualified, salespeople learn quickly which sources "never convert", and stop working them. Without pre-qualification, dealers are right to be sceptical. Valuable sales are lost as a result.
Slow time to contact
Leads go cold while waiting for someone to call.
A buyer who fills in a form on a Friday afternoon may not hear from anyone until Monday morning. By then, they've filled in three competitor forms and sales are lost.
A buyer who fills in a form on a Friday afternoon may not hear from anyone until Monday morning. By then, they've filled in three competitor forms and sales are lost.
Manual qualification is expensive
~30 in every 100 Facebook leads are in-market, but the other 70 calls are costly.
Not every buyer is ready now and some people just aren’t interested at all. Without a systematic way to identify in-market buyers and nurture those not ready, you lose demand you already paid to generate.
Not every buyer is ready now and some people just aren’t interested at all. Without a systematic way to identify in-market buyers and nurture those not ready, you lose demand you already paid to generate.
Instant acknowledgement
The moment a lead is captured from any source, a branded auto-response goes out. Email, WhatsApp, or SMS. The buyer knows their enquiry was received. Your brand is the first to respond.
Automated qualification journey
A structured multi-step conversation begins via WhatsApp, SMS or email - confirming intent, enriching data, and identifying the buyer's timeline, model interest, and decision stage. No manual effort required.
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Human escalation & inbox
If needed, contact centre agents or sales teams see the full customer journey in Lead Manager - every message, every response, the lead's source and qualification status - before routing. Driftrock Inbox handles any 2-way conversations in one place.
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Warm buyer arrives at dealer
Only qualified, verified buyers reach your dealer network. Pre-loaded with intent data, vehicle interest, and conversation history. Salespeople spend time selling, not sorting through cold enquiries.
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Ready to get more from the leads you're already generating?
Book a 30-minute call with automotive conversion experts.
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Everything you need to convert more of the leads you already have.
Single Customer View
Every lead and interaction logged.
Campaign Orchestration
Automate messaging across WhatsApp, SMS/RCS and Email.
Lead Manager for manual qualification
Simple, powerful workflow automation for human agents.
Audience Automation
Sync customer segments with ad audiences for lifecycle advertising.
Driftrock Inbox
Two-way communications on WhatsApp, SMS/RCS and email.
AI Qualification Agent
Multi-channel qualification, answer questions and assist the customer 24/7.
Why Driftrock Convert?
Most qualification approaches are either too manual to scale, disconnected from lead data, or too expensive to justify at volume. Here's how Convert compares to the status quo.
Requirement
Without Convert
Driftrock Convert
Fast response
Hours or next day - competitive window lost
Seconds - automated response on lead arrival
Lead Qualification
Requires contact centre headcount and shift cover
24/7 lead qualification and conversion
Multi-channel nurturing
Marketing automation with siloed data
Seamless journey orchestration under one roof
Full context before sending to sales teams
Minimal information on leads - forced to use channel as a qualifier
Enriched, in-market leads
Qualification signals sent to ad platforms for optimisation
Qualification data stays in the CRM and never reaches Meta or Google.
Conversion APIs fire automatically from qualification events
Lapsed lead recovery
Cold leads are manually re-exported, often never re-contacted
Automatic re-engagement journeys triggered by inactivity rules
Automotive-native data model
Generic platforms treat every lead as a flat record
Conversion APIs
What happens when automotive brands run Driftrock Convert?
Real results from live campaigns - tracked from lead > qualification > vehicle sale.
"Driftrock has been a game-changer for our lead generation process. With their Lead Validation system, we’ve experienced a remarkable improvement in lead quality. Only qualified leads are routed to our CRM, enabling our sales team to focus their efforts on the best opportunities without delay. This streamlined process has maximised efficiency and ensured faster follow-ups, driving better results for BMW.”
Monika Gürtler
@ BMW MOTORRAD THAILAND
Live in weeks, not months.
Driftrock Convert is configured around your existing lead sources, messaging channels, and technology stack.
We'll run a discovery workshop to understand your current marketing, sales and CX infrastructure - Lead types, channels you're running, where leads go today, and where the biggest conversion gaps are.
Our team configures the qualification workflows to your requirements.
Qualified buyers arrive with sales teams. Conversion rates improve. Lapsed leads re-engage. And a single dashboard shows you exactly how Convert is translating into vehicle sales across every channel and market.
One system. The full automotive lead lifecycle.
Discover Driftrock’s solutions for every stage of the automotive lead lifecycle.
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Increase lead volume
Target new audiences, boost conversion rates and optimise campaigns to drive more leads.
Increase lead quality
Reach high quality audiences, reduce lead slippage and increase conversions.
Measure and optimise
Discover the origin of leads & sales, optimise campaigns with conversion data and measure performance.
Drive EV Lead Volume
Reach high intent EV audiences, optimise campaigns and boost conversion rates to drive more EV sales.
