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Conversion APIs
Train your campaigns on vehicle sales. Not form fills.
Most automotive brands send and optimise to one signal in ad platforms: someone submitted a form or optimise to drive maximum number of leads. Driftrock's Conversion API integrations let you send signals and optimise to what actually matters most - valid leads, qualified lead, test drives booked, and vehicle sales closed.
No commitment.
30-minute call with our automotive team.
30-minute call with our automotive team.
Trusted by 35+
Automotive Brands
Automotive Brands
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The algorithm is only as smart as the signals you send it.
If the only conversion event you're sending back to ad platforms is a raw form submission, you're training it to find people who fill out forms. Not buyers. Not people who book test drives.
Building your own CAPI integrations
- 7+ different APIs, each with different match keys, event schemas, and maintenance overhead.
- DIY builds typically cover website events only - CRM conversions, lead validation signals, and off-site actions never get sent.
- No live diagnostics, so coverage gaps go undetected until performance has already dropped.
The cost of doing nothing
- Every campaign trained on form fills is optimising for the wrong outcome.
- The algorithm has no way of knowing high-quality signals are even a possible outcome to optimise toward.
- Competitors using Conversion APIs gain a massive advantage by training their campaigns on real vehicle sales.
Driftrock is the simple & powerful way to integrate Conversion APIs across multiple channels.
Driftrock connects your website, lead forms, and CRM to Meta, Google, TikTok, LinkedIn, Snapchat, and more — and sends back conversion events at every stage of the funnel. No separate builds per platform. No engineering sprints. No coverage gaps going undetected.
1. Set up 7 conversion APIs in a few clicks
A single integration to enable Conversions APIs across all major ad platforms. Maintain stable performance across multiple channels.
2. Avoid development costs
Avoid expensive engineering costs with Driftrock maintaining, monitoring and adding new Conversion API integrations so you don’t have to.
3. Trusted Data Experts & Data Compliance
Driftrock’s team of data infrastructure experts are here to help you navigate a cookieless world whilst adhering to GDPR compliance.
4. Maximise event coverage
Live triage, event diagnostics and reporting to ensure maximum coverage and stability.
How It Works
- Identification and capture of required click IDs and identifiers on the website.
- Setup & maintenance of server-side conversion API integrations.
- Mapping & logic for sending IDs and matching identifiers to the APIs.
- Connect CRM and other offline events for the complete picture.
- Driftrock single customer view technology to increase CRM conversion match rates.
- Driftrock end-to-end tracking where CRM conversions are outside the 30 attribution window.
Automotive brands using Driftrock CAPI are already seeing this.
Real results from live campaigns. No projections.
3X Efficiency improvement
After sending confirmed test drive bookings back to Meta as offline conversion events. The algorithm stopped optimising for form fills and started optimising for test drives.
Volkswagen UK
65% Lead-to-test-drive conversion rate
The conversion rate from raw lead to booked test drive achieved after CAPI optimisation — up from a baseline where the algorithm had no downstream signal at all.
Volkswagen UK
7+ Platforms connected
Conversion API integrations across Meta, Google, TikTok, LinkedIn, Snapchat, Pinterest, and more are enabled through a single Driftrock integration.
“The Meta CAPI offline conversion trial has proven to be a big success, by delivering a substantially lower cost per lead and more leads from the same social budget.”
Katie Blesovsky
Performance Marketing Manager @ Volkswagen UK
