New Toys September 2019: The Latest Product Releases from Driftrock

September 19, 2019

At Driftrock HQ we have been busy, as always, improving existing tools to make your digital marketing more efficient but we’ve also had time to build some brand new toys.

We are excited to announce two major new product launches that will pave the way for the future of a new, smarter digital lead generation across multiple channels.

Here’s what’s new in Driftrock’s platform.

Lead Cleansing & Validation

Did you know that according to research up to 38% of the leads that land in your CRM could be invalid and fake? It might not be the most exciting aspect of marketing, but keeping your CRM organised and free from irrelevant leads is an incredibly important aspect of any marketing campaign. We’ve developed new lead validation and cleansing tools to automate some of the most mundane and time-consuming jobs marketing and sales teams get tasked with.

Driftrock’s lead validation and cleansing tools automatically verify lead information such as email address and phone number and remove any invalid or fake leads from your database. Unlike other lead cleansing solutions, Driftrock won’t simply throw all incomplete and invalid leads into the bin. Instead you will be able to route them to a different location, nurture them or correct them to make sure you are not throwing away good opportunities. This way your database stays clean and your marketing and sales teams don’t waste precious time on the wrong leads.

What’s more, with Driftrock’s lead routing you can send leads coming from various marketing channels to your CRM exactly in the format you would like them to appear in. Having a CRM that is free of duplicate leads, duplicate fields and irrelevant information will help you optimise campaign performance and significantly improve your marketing reporting.

Book a demo to see how the new Lead Cleansing & Validation works.

See how it works

YouTube TrueView for Action Form Ads

We are very excited about YouTube’s upcoming new lead generation format - YouTube TrueView for Action Form Ads (YouTube Lead Form Ads for short). We are one of the first Google partners who will have the opportunity to introduce the new format to customers. The new YouTube Form Ads will allow advertisers to collect lead information via a native, fast-loading form making the lead generation process smoother than ever before. With Driftrock’s YouTube integration you can automatically send leads collected with YouTube Form Lead Ads to your CRM and keep your audiences up to date.

Watch the video above for a sneak peek of the upcoming YouTube Lead Form Ads. Our CEO Matt Wheeler also gives an introduction to the new ad format and what you need to get started with your first campaign.

Click the button below to get started with YouTube TrueView for Action Form Ads.

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