The Open University increase ROI X5 using Driftrock

June 21, 2019

About The Open University

The Open University is an online distance learning institution, and currently the largest university in the UK for undergraduate education. With over 200 qualifications and 400 courses to choose from, students are able to flexibly study around their lives.

The Objective  

The Open University wanted to test Driftrock’s Acquire Technology for generating enrolment leads directly from Facebook, whilst maintaining ultra-fast response rates for students by admissions teams.

The Solution

Facebook Lead Ads provide customers with an easy-to-use form, that pre-fills information from their Facebook profile. The Open University worked with Driftrock’s Acquire Technology to create a real-time sync to their CRM system, mapping & transforming the lead data in the process, so ultra-fast responses could happen.

The Results

The Open University generated outstanding results from using Driftrock & Facebook. By comparing the average cost per lead of Facebook lead ads, to traditional website conversion landing pages, The Open University saw a 5X Increase in Return On Investment.

Get in Touch

Are you a B2C Lead Generation Company looking to boost your own Return On Investment, and increase your conversions from Search & Social? If so, click below to get started with Driftrock Acquire.

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