How to create your first Facebook Lead Generation campaign

In this article we'll show you how to create your first Facebook Lead Generation campaign, and steps to consider as you go through the process

What are Facebook Lead Ads?

Facebook and Instagram Lead Generation Ads (Facebook Instant Forms in Ads Manager), are lead forms that can be attached to your ads on Facebook and Instagram. The forms are native to Facebook and Instagram, so load instantly. They pre-fill with the users profile information to save time with a simple experience on mobile. This results in great performance for marketers too. We usually see a 50% lower cost per lead compared with sending to a website landing page.

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How do Facebook Lead Ads work?

The user sees an ad in their Facebook or Instagram feed.
They click on the call to action and a lead form loads instantly.
The form is pre-filled with their profile information, or the user can add correct details and answer custom questions.
At the end of the form you can add custom disclaimers, privacy policy and multiple consent checkboxes.
The customer submits the form.
The lead details can be downloaded via CSV, or synced to your CRM such as Microsoft Dynamics or Zoho using Driftrock.

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Before we get started

Before starting the process of creating a lead generation campaign, you should first make sure you have created both a Facebook Business Manager, as well as a Facebook Ad Account. You can see the steps for creating a Business Manager here, and for creating an ad account here.

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Video tutorial

Follow along with us as we take you on a step by step guide of how to create your first campaign.

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