Meta Conversion Leads Optimization helps you optimise Facebook lead ads campaigns for conversions and quality automatically using the algorithm!
Optimize for sales, not leads
Automatically optimize your Facebook Lead Ads campaigns for conversions and high quality leads rather than just leads.
Set and forget
Once you have setup your leads conversion funnel, you can let Meta do the hard work, optimizing campaigns. No more spreadsheets and manual optimization!
By using the Meta Conversions API and Driftrock lead tracking, you'll also have full visibility of which leads go on to buy as a bonus feature for future campaign planning.
As well as managing CRM conversions, with Driftrock you can add valid leads and qualified leads to your conversion funnel without any complex integrations required.
By using Driftrock to integrate Facebook Lead Ads with your CRM, it makes setting up Conversion Leads Optimization simple!
Driftrock automatically stores the Meta Lead ID and makes it simple to do conversion matching from your CRM using the Driftrock single customer view.
One of the essential signals to help Meta optimize your lead ads campaigns is whether the lead is valid.
Driftrock automatically validates email, phone and address and sends 'valid leads' signals back to Meta CAPI to use in Conversion Leads Optimization.
Driftrock makes it easy to send your CRM conversions back to Meta CAPI for building your conversion funnel.
Unlike other integrators, Driftrock builds a single customer view, adding options for matching. For example, sending conversions to Meta without personal data or issues flowing through the Meta lead id.
Once you are sending back raw leads and your lead funnel conversion steps, you can configure your Meta Leads Funnel in Meta Ads Manager. This tells Meta the order each conversion is expected to occur in and therefore the progressive value of the lead.
Meta will optimize as low funnel as possible depending on how much data you have for each step. Even just optimizing for things like Valid Leads will help increase lead quality.