In this article, we explain how to set up your Constant Contact Facebook integration to unlock the power of customer data in your marketing campaigns!
Connecting Facebook to Constant Contact unlocks a huge number of advanced lifecycle marketing tactics to help you convert more leads and sales.
Facebook Lead Ads to Constant Contact
Constant Contact is an email marketing tool with other additional features that lets you automate and nurture leads. If you are using Constant Contact, acquisition and lead gen are likely a core part of your marketing strategy.
Facebook Lead Ads (or Facebook Instant Forms in Ads Manager) drive a huge volume of leads as the user journey is frictionless. The forms are quick to load and usually pre-filled from the user’s profile information.
Our clients typically see a 50% lower CPL than sending to their website landing page!
However, to convert these leads, it’s critical to respond to them as soon as possible!
How to get Facebook Leads into Constant Contact
The manual method:
You can export leads from Facebook manually via CSV and upload to Constant Contact.
1. Facebook forms are stored on a Facebook Page level.
2. Head to your Facebook page > Publishing tools > Forms Library
3. Click on the form you want to download leads from, and choose Download.
4. You can then copy and paste these or upload a spreadsheet in constant contact.
Automatically sync Facebook leads to Constant Contact (the high converting way!)
The third option is, automating it! Using a tool like Driftrock, you can automate the process to respond quickly and securely.
With Driftock you can start syncing your Facebook Lead Ads leads to Constant Contact in a few clicks.
1. Sign up to create your Driftrock account.
2. Choose Facebook Lead Ads from the Driftrock Lead Capture Library (you can also automate 20+ other lead sources too).
3. Follow the wizard to connect your Facebook page and lead form. You can map the incoming fields and then sync them to the Constant Contact account.
4. Review and Done!
Constant Contact Facebook Custom Audiences
Using Facebook Custom Audiences to enhance your Facebook Ads targeting is a must. Using custom audiences on Facebook, you can deliver a better ROI by excluding or finding lookalike audiences.
Custom Audience targeting to exclude Constant Contact lists
A common but highly efficient use of Facebook Custom Audience is the exclusion of your already existing customers or users. This helps you save money and people don’t get annoyed with ads.
Add your Constant Contact customer segments you wish to exclude as an Exclusion Audience when setting up your campaigns.
Lookalike Audiences
Once you've got an idea of what good leads and customers look like in Constant Contact, using these lists to generate Lookalike audiences is the ultimate way to generate more high-quality leads.
Custom Audience targeting of leads in Constant Contact
Constant Contact helps you build a marketing funnel and nurturing leads or contacts to move them through your customer journey.
With Custom Audiences, it's possible to add contacts to Adsets with personalised and optimised messaging to increase conversion rates throughout the funnel.
In our experience, this increases reach by over 3X vs just emailing them.
How to setup Facebook Custom Audiences from Constant Contact
The manual method
The manual method to set up custom audiences from Constant Contact can be done using a CSV export.
- Export a CSV of some or all of your Constant Contact details
- Login to Facebook Business Manager
- Select Audiences
- Select Create Custom Audience
- Choose Customer List as the source of your audience data
- Follow the instructions to upload your customer list CSV
Automatically sync Constant Contact with Facebook Audiences (the high-converting way!)
Uploading Custom Audiences using a CSV is not a scalable strategy. It also makes it difficult to stay compliant with Data Protection laws like GDPR when customer preferences change.
To automate the process, you can use tools like Driftrock to keep Constant Contact segments in continuous sync.
Driftrock adds and removes records every 3 hours.
1. Sign up to create your Driftrock account.
2. Click Audience Nurturing in the left-hand navigation.
3. Click create new sync, and follow the wizard.
You can choose the segment you wish to keep in sync and the frequency of the sync. We recommend weekly for Lookalikes and 3-hourly for exclusions and targeting.
4. Within 10 mins or so (depending on your audience size), you can start using your audience in Facebook.
