Posts in Social Ads Guides
What to do when your Facebook ads stop working

if you're reading this post because everything has exploded, remember that it's very common (in all digital marketing channels), and you are not alone! The silver lining is that once you've fixed it, you'll have learnt more about how your marketing campaigns REALLY work, than a year of tweaking campaigns. You have to go through this pain a few times as a marketer, and your overall marketing strategy will be better because of it.

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5 automotive Facebook advertising strategies to drive sales

Social advertising has an endless number of options to choose from. While powerful, its difficult to know what to prioritise. In this post, we'll take you through 5 Facebook & Instagram automotive ads strategies that generate results to add to your media plan today! We'll cover tactics from brand awareness through to second purchase, and beyond.

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Facebook Marketing Tips: Optimize for link clicks until you have enough conversion data

If you are looking for purchases, then optimizing your campaign to purchases makes total sense. But in order for Facebook to be able to optimize your campaign, it needs enough previous conversion data to optimize to. Facebook recommend at least 10-20 conversions per day. One of our key Facebook marketing tips is to ensure you reach at least 10 conversions per day.

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Reach and Frequency Buying

Buying media on Facebook via the auction is the standard method. However, advertisers familiar with the world of programmatic buying may be more accustomed to buying campaigns with a fixed CPM. Although we recommend buying via the auction for almost any kind of campaign with a KPI beyond reaching a certain number of individuals or hitting a specific number of impressions, Reach and Frequency buying on Facebook does have some benefits over the auction method.

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Installing the Facebook Pixel

Before you get started with your Facebook ad marketing, ensure that you have your Facebook pixel installed on your website

Arguably, this is the most important part of your Facebook ad account setup. It is central to everything you do in your Facebook marketing, from tracking results, to creating new audiences of people to target.

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