Facebook is testing a 'Buy' CTA button for ads

by Gabi Barbosa

Facebook announced yesterday that they are testing a ‘Buy’ call-to-action button with a few small and medium businesses in the US, which will allow users to purchase products directly on Facebook without having to be taken off site. There is still no information about when the button will start being rolled out.
Here’s what is looks like:

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It is said that the button will be added to both ads and non-sponsored page posts and, according to Techcrunch, Facebook is not ruling out the option of charging for the use of this button in the future.

Facebook also reiterates that they are committed to focusing on privacy, which isn’t surprising after having recently come under fire over privacy concerns about the infamous psychological study.



Twitter is doing it too

A ‘buy now’ button was also spotted on Twitter last week, showing that both big players are trying to move towards getting a piece of the eCommerce pie.

While these buttons are a fantastic opportunity for SMBs advertising on Facebook and Twitter, it will be interesting to see how users receive this feature.
The love/hate relationship people seem to have with Social Media and the critics’ refusal to accept that social ads work will certainly be put to the test.

We are also curious to see how the ad units will iterate throughout the test. Adding a product review or rating, for example, would be quite helpful and certainly have a positive impact on people’s willingness to click that button.

Anyway, if you’re as curious about this as we are, watch this space for developments on this story.



Ads Manager on mobile

Also new on Facebook this week, Ads manager will be available on mobile (Android, iOS and mobile site) to everyone by the end of the summer. You know, social media never sleeps, so nor should we!

We will definitely be using Ads manager on mobile!