10 Google Lead Generation Ad Examples That Will Convert Like Crazy
Are you struggling to generate more leads from your Google ad campaigns?
Google has a market share of 92.58% of the global search engine and 3.5 billion daily searches. Additionally, the average conversion rate in Google ads on mobile is 4.40% on the search network and 0.57% on the display network.
However, Creating effective lead generation ads can be a challenge. That’s why we’ve compiled a list of top-performing Google lead generation ad examples to inspire your next campaign!
In this blog post, we’ll explore some of the best Google lead generation ad examples, discuss why they work, and provide tips on how you can create your own high-converting ads.
So, whether you’re new to Google Ads or looking to improve your existing campaigns, read on to learn how to create effective lead-generation ads that will drive results for your business.
Types of Google Lead Generation Ads
Google offers a variety of lead-generation ad formats to help businesses capture potential customer information and generate leads.
- Search Ads
These ads appear on Google’s search results page and are triggered by targeted keywords. The form is included in the ad itself, and the user can submit information without leaving the search results page.
- Discovery Ads
These ads show up on Google discovery feed, Gmail and Youtube. Compared to display ads they are more conversion focused. It may also deliver the ads to people with a higher intent to take action.
- Display Ads
Display ads can reach a wide range of audiences and also show up on a broader range of websites and applications. The display ad format is more popular to generate awareness.
Google lead generation ads examples
Lead form extensions are great for businesses that sell products and services. For example, real estate businesses, lawn care companies, education services, event registration companies, moving companies, roofing contractors, solar companies etc.
There are companies and businesses that are already using Google lead generation ads to acquire enormous leads. Below are some Google lead generation ads examples.
1. Driftrock Google lead Generation ads example
Above is the Google lead generation ad for Driftrock. The headline “Lead Generation Software” describes what Driftrock does and the description and lead extension form prompts the user to “Book a Demo”.
Once the user clicks on “Book now” call to action, it opens the form where they can book a demo by providing their name, email and phone number. After they submit the form, it leads to a thank you page with a link to visit the website.
2. The Haute Motors Google lead generation ads example
The Haute motors lead generation ad is triggered by the “buy a car” keyword. It encourages users to apply for lower interest rates using the CTA “Apply now”.
The headline and description highlight their benefits and build trust. When they click on the apply now extension, it pops up the lead form.
The lead form has an excellent description mentioning what they will do with the information and who will be in touch with the user.
Similarly, even the thank you page mentions “You will hear back from us within the next two hours.” They can also visit the website for more information.
This is a great way to keep users informed about how long they need to expect a reply and the next step they need to take.
3. Hurst Dental Practice Google Lead generation ads example
The dental Google lead generation ad example is from Hurst Dental Practice in the UK.
The ad showcases their services with the CTA “Learn more”.
It also has a provision for users to call the company. This leads to the page where they can fill in their details and submit the form. Thereafter, the “thank you page” shows up with a promise to contact the user shortly and a link to their website.
4. Gurobi Google lead generation ads example
The Gurobi Google lead generation ad example is a campaign that is created to introduce the Gurobi Optimizer. They created a free ebook for users to download to get to know their services better. After the user fills in their details and submits them on the second page, the thank you page with a link to download the free ebook will come up. Offering a free ebook download is a great way to get quality leads.
5. Nissan ™ Qashqai
In the ad above, Nissan used an attention-grabbing headline "Nissan Qashqai - No need to Plug in - feel electrified driving". With this headline, most people will want to click to learn more, which is also the CTA in the ad. So once, the user clicks on the ad, it takes them to the page below.
This is where they can fill in their first name, surname, email address, phone number, postcode, the model they are interested in, and the vehicle’s ownership option.
Once they click on submit a thank you page shows up with a link to their website.
Colgate, a popular toothpaste created an ad that displays the benefit of using the product.
When a user clicks on the ad, they will see a page where they can enter their information such as first name, surname, and email.
They also go ahead and ask for the next product they plan to purchase, which is a great way to get more information for product and marketing research.
On the thank you page they mention a “smile worthy email is on the way” prompting them to check their email.
7. Segment Stream
Segment Stream bids on their brand term with the following ad. It describes the problem they are solving in a clear and concise way. Once you click on the “Request a demo” extension the form pop-ups with creative mentioning benefits such as getting and optimising to get more out of your budget.
Geico, one of the largest auto insurance providers in the US, recently created an innovative ad campaign on YouTube, offering insurance quotes to potential customers through a lead form.
The ad copy is concise, highlighting the affordability of Geico's insurance quotes and the convenience of receiving them directly in your email inbox. The lead form asks for basic information like name and email, but also requests additional information such as phone number and zip code to help tailor the quotes to the user's specific needs. The ad also includes a call-to-action to visit Geico's website for more information.
This ad campaign is an excellent way for Geico to generate leads and connect with potential customers who are looking for affordable and convenient insurance options.
Klaus, a customer service quality management platform, recently launched an innovative ad campaign using discovery and display ads with eye-catching images to promote their "Customer Service Quality Benchmark Report".
Clicking on the ad leads potential customers to a landing page with a form to download the report.
What sets this ad apart is that the report is data-backed, making it more trustworthy and reliable. To sweeten the deal, the user agrees to receive marketing communication from four different companies after submitting the form.
This ad campaign is a smart way for Klaus to generate leads and build relationships with potential customers, while also providing valuable information and establishing themselves as an authority in the customer service industry.
10. Renault Clio
Renault Clio’s ad in the google discovery ad uses a carousel format to showcase the car's interior and exterior, making it easy for potential buyers to see what they're getting.
What's unique about this ad is that the copy is informative, making it appear like an article instead of a sponsored ad. The ad even mentions that the Renault Clio was crowned Auto Express Supermini of the Year, lending credibility to the car's performance.
Overall, Renault's ad campaign on the Google Discovery Feed is a clever way to showcase the car's features and make it seem more like an informative article than an advertisement.
Top Best Practices for Google Lead Generation
- Clearly communicate what they will receive and how in exchange for their information. For example, “Someone from our team will call you tomorrow.” or ‘You will receive the guide in your email shortly.”
- Your ad copy should be clear, concise, and compelling. It should clearly communicate the benefits of your product or service.
- Find a balance between the questions to ask. The more questions you ask, the lead quality may be higher. However, it might get more expensive and your CPL may increase. Experiment and find the right balance for you!
- Use relevant and customised call to action
- Add relevant and creative graphics wherever possible
- Instead of manually downloading your leads, set up a real time automated lead sync using Driftrock. Responding to leads quickly can increase your conversion rate by XYZ.
How to track conversions for Google Lead generation ads
As mentioned above, generating leads through the Google lead form extensions is just the beginning of the lead generation process. To get the best out of it, you will need to nurture the leads to become customers. As a business, this is important because it takes an average of 8 touches to get an initial meeting or other conversions with a new prospect.
Also, 82% of consumers expect responses within the first 10 minutes. Therefore, you need to set up a tracking system that will allow you to track the leads as they enter the sales funnel.
In addition to setting up a real-time automated sync, you can enable end-to-end tracking from clicks through to conversions at the campaign, ad set and keyword levels. You can also validate and cleanse your leads before sending them to your CRM.
Google lead generation campaigns are one of the best ways to get high-quality leads for your business, especially with the addition of Google Lead Form Extensions. It makes it easy for users to fill in their details and submit them without leaving the page.
You can download the leads manually or automatically. Quickly contact your leads before they get cold, thus increasing conversions.
Get started for free or book a demo with us today.