Google Lead Form Extensions for Search Ads appear beneath your text ad across mobile and tablet devices. They can be added as an extension to existing campaigns, or created alongside new campaigns.
These forms load instantly when clicked, allowing potential customers to enter their key contact details using an easy to use, mobile friendly experience.
This mobile friendly experience improves engagement rate, with native forms such as these boost lead volumes compared to only sending to a website landing page.
Download collected leads
Captured leads are stored in Google and can be downloaded manually via CSV (leads are stored for 30 days).
Syncing to your CRM with Driftrock
It's critical to respond to the leads you receive right away to increase conversion rate. Driftrock enables you to sync instantly and securely to your CRM or custom system.
Tracking & optimisation
Make sure you constantly optimise and tweak your campaigns to maximise return on investment.
If you are using Driftrock to sync your leads, then you'll have a dashboard of useful reports to help you optimise for lead quality and cost.
With Driftrock it's also possible to track leads through to a purchase. Simply connect your CRM, configure your conversion touch points, and you'll be able to optimise for downstream conversions in your Driftrock reports.
> Phone Number
> Company Name
> Work Email
> Work Phone Number
> Job Title
There are also a wide range of industry specific questions which can help you tailor information to your business.
Results vary depending on the keyword and product. However, in most cases you'll see a nice boost to your lead volumes vs sending directly to your website only.
Here's a few quick tips to get you started with optimising your Lead Form Extension campaigns.
The Driftrock team is also on hand to help you optimise your campaigns.
Driftrock's integrations push lead data, pull audience records and pull conversion data.