Lead Form Extensions for Search Ads help you capture interest when potential customers are searching for your brand or product on Google.
Google Lead Form Extensions for Search Ads appear beneath your text ad across mobile and tablet devices. They can be added as an extension to existing campaigns, or created alongside new campaigns.
These forms load instantly when clicked, allowing potential customers to enter their key contact details using an easy to use, mobile friendly experience.
This mobile friendly experience improves engagement rate, with native forms such as these typically driving a cost per lead up to 50% lower compared to sending to a website landing page.
Download collected leads
Captured leads are stored in Google and can be downloaded manually via CSV (leads are stored for 30 days).
Syncing to your CRM
It's critical to respond to the leads you receive right away to increase conversion rate. Driftrock enables you to sync instantly and securely to your CRM or custom system.
Tracking & optimisation
Make sure you constantly optimise and tweak your campaigns to maximise return on investment.
If you are using Driftrock to sync your leads, then you'll have a dashboard of useful reports to help you optimise for lead quality and cost.
With Driftrock it's also possible to track leads through to a purchase. Simply connect your CRM, configure your conversion touch points, and you'll be able to optimise for downstream conversions in your Driftrock reports.
> Phone Number
> Company Name
> Work Email
> Work Phone Number
> Job Title
There are also a wide range of industry specific questions which can help you tailor information to your business.
Although a very new product and still within beta testing by Google, results so far have proved very promising.
Here's a few quick tips to get you started with optimising your Lead Form Extension campaigns.
The Driftrock team is also on hand to help you optimise your campaigns.
As with all other Google Ads search extensions, you'll only pay when someone clicks on your ad or extension (cost per click). This will vary based on the type of keyword you're bidding on, as well multiple other factors which Google take into consideration, such as ad text relevance.
The cost per lead you will pay will vary significantly based on your industry vertical, budget, value proposition etc. The best idea is to test with a reasonable budget. You can assume that you'll be able to optimise performance by a further 50% after the first campaign.
Here are some indicative costs to get you started: