Introducing a new way to generate leads from your display ads

May 19, 2022

Are you looking to generate more leads from your display campaigns? 

We are excited to announce a new partnership with Playrcart that turns your display ads into stunning lead generation experiences!

Starting today, we have added Display Lead Ads by Playrcart to the Driftrock lead capture library. This enables you to offer your customer a delightful transactional experience and increase lead conversions through Driftrock’s advanced lead management technology. 

Playrcart offers an in-advert (ad unit, social or live stream format) formats enabling customers to complete a lead form directly in the display ad to reduce clicks and friction. 

Being part of the Driftrock lead capture library you can automatically validate leads, sync to your CRM and track through to purchase to optimise your campaigns. 

To get started, reach out to your Driftrock customer success manager or book a demo here!

Glen Dormieux, Founder of Playrcart says, “We are delighted to be announcing our exciting new partnership with Driftrock. Driftrock’s suite of lead generation tools simplify the process of bringing business in, and Playrcart’s technology converts leads so together we are a powerful combination for marketers in the automotive industry and beyond who want to see more conversions from advertising as a channel.’

Driftrock CEO, Matt Wheeler, said: “We are excited to continue our mission to help brands develop 1-2-1 connections with their customers in all the places they spend time by adding Playrcart display to the Driftrock lead capture library. The stunning Playrcart in-ad transactional experiences offer consumers a delightful experience, and brands see better results in their marketing campaigns.”

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