.svg)
Are you looking to generate more leads from your display campaigns?
We are excited to announce a new partnership with Playrcart that turns your display ads into stunning lead generation experiences!
Starting today, we have added Display Lead Ads by Playrcart to the Driftrock lead capture library. This enables you to offer your customer a delightful transactional experience and increase lead conversions through Driftrock’s advanced lead management technology.
Playrcart offers an in-advert (ad unit, social or live stream format) formats enabling customers to complete a lead form directly in the display ad to reduce clicks and friction.
Being part of the Driftrock lead capture library you can automatically validate leads, sync to your CRM and track through to purchase to optimise your campaigns.
To get started, reach out to your Driftrock customer success manager or book a demo here!
Glen Dormieux, Founder of Playrcart says, “We are delighted to be announcing our exciting new partnership with Driftrock. Driftrock’s suite of lead generation tools simplify the process of bringing business in, and Playrcart’s technology converts leads so together we are a powerful combination for marketers in the automotive industry and beyond who want to see more conversions from advertising as a channel.’
Driftrock CEO, Matt Wheeler, said: “We are excited to continue our mission to help brands develop 1-2-1 connections with their customers in all the places they spend time by adding Playrcart display to the Driftrock lead capture library. The stunning Playrcart in-ad transactional experiences offer consumers a delightful experience, and brands see better results in their marketing campaigns.”
How do Display Lead Ads help to increase marketing conversion rates?
Display Lead Ads improve conversion rates by allowing users to complete a lead form directly within the banner, social media post, or live stream format itself. By enabling this transactional experience within the ad unit, you significantly reduce the friction associated with traditional campaigns, such as slow loading speeds and distracting redirects to external landing pages.
By minimising the number of clicks required from a user, you create a much smoother customer journey. Marketers can capture high-intent leads at the exact moment of engagement, preventing the drop-offs that typically occur when users are forced to navigate away from the content they are currently viewing.
What happens to the user data collected through these in-ad lead forms?
When a user submits their information through a display lead form, the data is processed securely through lead management technology. This system automatically validates the incoming information to ensure that contact details, such as email addresses and phone numbers, are correct and usable before they reach your sales team.
Once validated, the leads are instantly synced directly into your Customer Relationship Management system or email marketing platform. This automated process removes the need for manual CSV downloads, allowing your sales team to follow up with new prospects immediately and helping you track conversions from the initial ad click all the way through to the final purchase.
In what ad formats can this in-ad transactional lead technology be used?
This lead generation technology is highly versatile and can be integrated into several digital advertising formats. You can deploy these interactive forms inside standard display banner ad units across the web, within social media ad formats, and even directly inside live stream broadcasts where viewers can interact in real time.
This flexibility allows brands to reach audiences across various digital touchpoints where they already spend their time. By embedding transactional lead forms into highly engaging rich media, you can transform passive brand awareness campaigns into active lead generation channels without disrupting the user’s natural online browsing experience.
How can marketers measure and optimise the performance of display lead campaigns?
Marketers can measure performance by using advanced tracking capabilities that link lead capture data directly to downstream business outcomes. Because the system syncs with your CRM, you can follow the journey of each lead from the initial in-ad interaction through to the final sale, giving you a clear picture of your return on ad spend.
With this end-to-end visibility, you can easily identify which creative assets, placements, and audience targeting strategies yield the highest-quality leads and actual sales. This data-driven approach allows you to continuously optimise your marketing campaigns, shifting budget toward the most profitable segments and improving overall efficiency.
Which industries can benefit most from using interactive display lead ads?
While this technology is highly effective for the automotive industry, where capturing test drive bookings and digital brochures is crucial, it is equally beneficial for a wide range of other sectors. Any business that relies on capturing customer details to start a sales cycle can leverage these interactive in-ad forms.
For instance, retail, financial services, education, and real estate brands can use these ads to simplify sign-ups, quote requests, and information downloads. By removing steps from the conversion funnel, companies in any competitive market can engage prospects more efficiently and lower their overall cost per acquisition.