Posts tagged UGC
The New Era of User Generated Content

Although user generated content has long been hailed as the best way to engage with prospective customers, I always thought I was impervious to its charms. However, only recently I found myself buying a product after seeing a few friends waxing lyrical about it on Facebook and Instagram. It made me wonder, just why and how is UGC so compelling, and how did it dupe me into buying that product?

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