Buying media on Facebook via the auction is the standard method. However, advertisers familiar with the world of programmatic buying may be more accustomed to buying campaigns with a fixed CPM. Although we recommend buying via the auction for almost any kind of campaign with a KPI beyond reaching a certain number of individuals or hitting a specific number of impressions, Reach and Frequency buying on Facebook does have some benefits over the auction method.Read More
To run Facebook ads on behalf of someone, you need to have advertiser permissions for their Facebook Ad Account. This walk-through tells you how.Read More
This guide takes you through how to get yourself up and running, so that you can start building your Facebook ad campaigns.Read More
Facebook enables you to share your custom audiences and lookalike audiences with other ad accounts. Here's a quick guide on how.Read More
This guide shows you exactly what information you can ask for in a Facebook lead ad form
Facebook lead ads have been around for a while now, but are still a game-changing product, especially for lead generation. They remove the need for the user to fill in their data - things like email address, name etc are pre-filled with Facebook profile data. Great, huh?Read More
Before you get started with your Facebook ad marketing, ensure that you have your Facebook pixel installed on your website
Arguably, this is the most important part of your Facebook ad account setup. It is central to everything you do in your Facebook marketing, from tracking results, to creating new audiences of people to target.Read More
Facebook provides you with a wealth of options when it comes to serving your ads. Dependent on your message, your ads are going to resonate better on different platforms, and even the device they are being viewed on.
Let's run through the various options...Read More
With numerous variations of Facebook ad formats available, there are no shortage of options to get your message out. Here we pick our 5 favourites.Read More
Facebook offers a wealth of targeting options for your ads. Want to target 50 year old father’s who like eating yoghurt, and who support Liverpool FC? Or 25-34 year old female dog owners, who are recently engaged? Whoever your target audience is, it is likely you will be able to reach them on Facebook.Read More
This guide covers Facebook's native product features with regard to the creative format and lead form content, and data management.Read More
Instagram as a platform is essentially creative first. This is how the platform started out, and is how it remains. It is a place to share photos and creative - all of which are primarily visually engaging. It is important to always remember this, regardless of whether you are posting organically or via the ad network.Read More
A custom audience is a list of users that you upload to your Facebook ads account, therefore enabling you to target them with ads on Facebook, Instagram and the Audience Network.Read More
Why should you be advertising on Facebook? All you need is one simple statistic... 1.79 billion people visit Facebook every month. That is almost a quarter of the world's population.Read More
Facebook supports creating lookalike audiences up to 10%. So what happens when your 10% lookalike audience has been exhausted? Of course, you can start by finding other seed audiences to build lookalikes from (e.g. your page fans). But also, with Driftrock Flow, you can build up to 20% lookalike audiences! This gives you an insane number of potential new customers, and should mean you are never short of potential leads for your campaigns.Read More
Before we kick off your ad campaigns and start to scale your business through social advertising, there are a few bits of house-keeping to run through first.
- Granting Advertiser permission to us
- Install your Facebook pixel
- Kick off Strategy meeting
- Connecting your Ad Account to Driftrock
- Ad Creative and Ad Copy Library
- Go Live!