Instagram as a platform is essentially creative first. This is how the platform started out, and is how it remains. It is a place to share photos and creative - all of which are primarily visually engaging. It is important to always remember this, regardless of whether you are posting organically or via the ad network.Read More
A custom audience is a list of users that you upload to your Facebook ads account, therefore enabling you to target them with ads on Facebook, Instagram and the Audience Network.Read More
Why should you be advertising on Facebook? All you need is one simple statistic... 1.79 billion people visit Facebook every month. That is almost a quarter of the world's population.Read More
Facebook supports creating lookalike audiences up to 10%. So what happens when your 10% lookalike audience has been exhausted? Of course, you can start by finding other seed audiences to build lookalikes from (e.g. your page fans). But also, with Driftrock Flow, you can build up to 20% lookalike audiences! This gives you an insane number of potential new customers, and should mean you are never short of potential leads for your campaigns.Read More
Before we kick off your ad campaigns and start to scale your business through social advertising, there are a few bits of house-keeping to run through first.
- Granting Advertiser permission to us
- Install your Facebook pixel
- Kick off Strategy meeting
- Connecting your Ad Account to Driftrock
- Ad Creative and Ad Copy Library
- Go Live!
We've pulled together an infographic giving you a quick overview of the main targeting options available for your Facebook ad campaigns. We hope you find it useful.Read More
If you have been running Facebook ad campaigns, you most likely have heard of ‘Optimised Bidding’(formally called oCPM or Optimised CPM). Optimised Bidding is a bid type that shows your ad to people most likely to convert for the action you want. For instance, if your preferred action is ‘purchase’, then Facebook will optimise your ad delivery to people most likely to purchase.Read More
Today’s consumer is more connected than ever before. The advances in mobile technology have empowered customers to shop in a huge variety of ways, and on the journey to purchase they engage with countless different touch points. One of the biggest trends of 2016 is ‘omni-channel shopping’ and marketers are being challenged with accurately tracking this customer habit.Read More
Consider that, 65% of Facebook’s 1.5 billion users check Facebook every day. There is a good chance, no matter what your business, that your target market visit and interact with content on Facebook every day. Just like email, starting conversations on channels like Facebook can drive actions with your product, increase brand loyalty and generate referrals.Read More
If you’re not tracking the performance of your campaigns in some way, to know what is working and what isn’t, you might as well be throwing your money out the window.Facebook is no exception to this. Installing conversion tracking should be one of the first steps when starting to advertise on Facebook, and we’ll even say that without setting this up first, it’s probably not even worth getting started.Read More
With so many different ad types and targeting options out there, it can be hard to know where to start, and due to the high number of impressions your ads will get in a short amount of time, mistakes can be costly.There is one ad type however that not enough marketers know about that is very easy to use and converts extremely well: Custom and Lookalike Audience Ads.Read More
Adwords extensions are a great way to test different creative ways of engaging with customers, whilst hogging as much real screen real estate as possible.
There’s a whole range to choose from, all with their individual merits and most available as self-service through Adwords. But the Googleites sometimes test new formats with specific clients, and I came across one of their new form extension tests today.Read More
A warm welcome from our first Driftrock blog entry!
If you've been working in digital marketing for a while, you've no doubt used countless tools to constantly squeeze down that CPA. In fact, as a digital marketer you probably spend more time in front of marketing software than you do sleeping!Read More