Watch the video guide or read below to learn how to set up a lead form in Facebook.
To create a Facebook Lead generation form, Login into your Facebook Ads manager and follow the steps mentioned below:
Create a campaign, then choose 'Lead' as an objective to get started.
Note: In ad set level, select "Instant Forms" in conversion setting.
When the customer clicks on the call to action button of the advert, it will open the Facebook Lead Form wizard. This form is pre-filled where possible from profile data to save the customer time.
We’ll walk you through each option in the Lead Ad form;
High intent vs More Volume
You have the option to choose a High intent or More Volume option in the form.
The High Intent form adds an extra review confirmation step to the form to make sure people understand what they are submitting.
This is a great feature if you’re seeing low quality leads, but it might be an idea to launch your first campaign without this step.
Although this is an optional step, we highly recommend adding it. It’s an important gate for ensuring people know why they are submitting their details and may increase lead quality.
Add your questions
Thank You screen
On the thank you page, you can thank the users, add additional information about the next steps (who will be in touch with them and when), and encourage them to take another step such as explore your website.
The Thank You screen is an important part of any lead form. You have a highly engaged user at this point, so make the most of that attention, and help them take some next steps or get to know your offering better.