If you are an admin on the page:
Head to the brand’s Facebook page, click Publishing Tools and then select Lead Forms Library from the left hand menu. Click Create to create your lead form.
If you are only a page advertiser:
Go to ads manager, create a lead gen objective campaign and then create your lead form at ad level.
Add this page to your form to give the user more information on what they are signing up for.
Intro text - you can set the layout of this text into either a paragraph or bullet points - note you can not have both!
Questions
Headline text - you can customise this or use Facebook’s default headline “Sign up by providing your info below”
What information would you like to ask for?
Click ‘Add new questions’ to add your questions.
Input a link to your privacy policy.
Add in your own custom terms and conditions by ticking “Add custom disclaimer”.
You can separate the custom disclaimer text into paragraphs and also add hyperlinks to it.
Add in consent boxes to ask people to explicitly agree to your disclaimer, or to opt into further marketing by channel.
You can make these consent boxes optional, or you can set it so the user has to tick a box to continue.
For more info on Facebook’s Privacy Principles, click here.
This is the screen the user will see once they have submitted your form:
