< Knowledge base

Audience Sync

How to sync your CRM or Driftrock lead segments to Facebook, Google and LinkedIn custom audiences.

Custom Audiences allow you to target, exclude and find lookalikes of customers or leads in your list. While you can upload these via CSV, Driftrock does this automatically every 3 hours from your CRM or Driftrock leads.

  • This helps keep audiences fresh with the latest records for exclusions.
  • It enables you to nurture leads through the funnel with sequential relevant ads that increase conversion rates.
  • It helps you scale higher performing Lookalike audiences by automatically syncing tens or hundreds of audiences.