Influencer Marketing Lead Generation

Influencer marketing ticks nearly every box on a marketer’s checklist in a cookieless world. 

It’s affordable, has a wide reach, and is arguably the best native advertising strategy there is. 

And most importantly, it drives offline purchases too.

But can influencer marketing fast-track lead generation for your brand? 

42% of marketers use it for that very purpose. 

And that’s saying something.  

Follow these steps and see for yourself. 

In this guide, we’ll talk about:

• What is Influencer Marketing Lead Generation?
• Who is Influencer Marketing for?
• Benefits of Influencer Lead Generation
• How Does Influencer Lead Gen Marketing Work?
• How to Identify the Right Influencers for Your Brand?
• Best Practices for Working with Influencers to Generate Leads?
• Measuring the Success of Your Influencer Lead Gen Campaign
• Integrating Influencer Lead Gen into Your Overall Strategy
• The Future of Influencer Lead Gen

Let’s get started!

With the rise of Influencer Marketing, brands are always looking for more ways to measure success, track results, and understand the return that they're getting from their influencer campaigns.

Influencer marketing lead generation uses compelling content made by talented creators to tap highly-engaged audiences. 

Influencers connect brands to people with high purchase intent. 

For brands, that means:

• Shorter lead-to-conversion cycles
• Lower customer acquisition costs

It’s a win-win proposition for all – brands, influencers, and their audiences.  

What better way to build trust? The numbers prove it:

• 61% of consumers find information from a ‘person like me’ credible.
• 58% of consumers trust brand technical experts (internal influencers)
• 63% trust influencer recommendations more than branded messages

Influencer marketing is an easy-to-scale lead generation channel.  

It’s ideal for brands that want to target niche segments of the market. 

It can drive full-funnel lead generation, lead nurturing, and retention.

The key is creating the right workflows for collecting, tracking, and retargeting leads.

Some debate on whether influencer marketing is for startups. 

Others might insist influencer marketing is for enterprise businesses. 

But, there’s plenty of evidence that it works for both and across B2C and B2B companies if executed strategically. Some examples:

Justin Tse’s viral video on Notion productivity tips and tricks resonated with business owners.

NewPro worked with Suzanne ‘Bug Lady’ Evans on a highly successful guide on plant pest control. 

It helped the company build credibility in the industry.

Of course, there are differences in approach between B2B and B2C but that's true for any lead generation strategy.

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Is influencer marketing effective or is it just a passing fad? 

That’s a fair question to ask given the risks involved. 

Here are some undeniable benefits:

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1. Close the trust gap:

It’s getting harder for brands to build trust with consumers. 

With influencers, brands can leverage personal relationships to close the trust gap, generate qualified leads and drive sales. 

Influencer marketing can also help with retention strategies.

2. Not too saturated:

Influencer marketing is less saturated compared to search. 

It offers a great way for brands to cut through the clutter and beat banner blindness.

The right influencer can help brands shorten the discovery stage of the buyer journey.

3. Light(er) on the pocket:

Pound for pound, you can get more out of influencer marketing than other strategies. 

Payments can be upfront or performance-based - such as the number of leads or sales generated. 

You can even repurpose the content if the agreement allows for it.

4. Engage hard-to-reach user groups:

Influencer marketing is not just for Gen Z or Millennials. Baby boomers and older generations consume influencer content too. 

The key to generating quality leads is a clear and compelling value proposition and choosing the right influencers.

If you have a niche target audience, finding an influencer in your niche can be a very effective strategy.

5. Does influencer marketing increase sales?

Increasing sales and revenue is the ultimate objective and so it is crucial to know if influencer marketing actually leads to revenue? The data certainly says so.

🚀 Influencer marketing can deliver 11% more returns compared to traditional marketing.

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