YouTube Lead Form Ads help you capture potential customer data as they watch videos across YouTube.
As users watch video content across YouTube, they will occasionally see ads appear before their video content. When a user clicks this ad, a form will appear beneath the video, allowing the user to enter information to find out more about the product in the advert.
Through the Driftrock platform, this lead data can be collected in real time and sent to your CRM for immediately follow up.
When a user sees a video ad on YouTube, they have the option to click a call to action. When clicked, a form will appear beneath the video, with certain pieces of information about the user already pre-filled, for example, name, email and phone number.
Advertisers have the option of asking questions on further pieces of information, with users having to manually enter this data.
When the form is complete, the user can submit the form and then return to watching the video content.
You either download a CSV of your leads or can send them in realtime to your CRM using Driftrock.
In the Driftrock Lead Source Library simply click Connect, and follow the steps to start syncing your leads.
Driftrock's integrations push lead data, pull audience records and pull conversion data.