Facebook Lead Ads - Which Fields Are Available? (2022)

August 20, 2017
Table of Contents

Facebook Lead Form Fields

This guide shows you exactly what information you can ask for in a Facebook lead ad form

Facebook lead ads have been around for a while now, but are still a game-changing product, especially for lead generation. They remove the need for the user to fill in their data - things like email address, name etc are pre-filled with Facebook profile data. Great, huh?

You also have the option to add custom questions. Below you can see the range of questions and fields you can add to a Facebook lead form.

 

Pre-filled Questions

These are divided into five categories: Contact Fields, User Information, Demographic questions, Work information and National ID number. You can see all the options below.

Facebook Lead Ads Fields - Contact Fields
Facebook Lead Ads Fields - Contact Fields
Facebook Lead Ads Fields - User Information
Facebook Lead Ads Fields - User Information
Facebook Lead Ads Fields - Demographic Questions
Facebook Lead Ads Fields - Demographic Questions
Facebook Lead Ads Fields - Work Information
Facebook Lead Ads Fields - Work Information
Facebook Lead Ads Fields - National ID Number
Facebook Lead Ads Fields - National ID Number

Custom Questions

You can also add custom questions to your lead ad form. The custom question can be a multiple choice, short answer, conditional, shop locator or appointment request. 

Facebook Lead Ads Fields - Custom Questions

Any leads that you collect via your form, can be downloaded manually from your Meta Business Suite or you can automatically sync Facebook leads to your CRM in real-time using Driftrock. Responding to leads quickly can improve your conversion rate. 

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