Facebook Lead Gen Form Fields: What's Available in 2024
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Facebook Lead Form Fields & Questions
This guide shows you exactly what information you can ask for in a Facebook lead ad form
Facebook lead ads have been around for a while now, but are still a game-changing product, especially for lead generation. They remove the need for the user to fill in their data - things like email address, name etc are pre-filled with Facebook profile data. Great, huh?
You also have the option to add custom questions. Below you can see the range of questions and fields you can add to a Facebook lead form.
Pre-filled Questions
These are divided into five categories: Contact Fields, User Information, Demographic questions, Work information and National ID number. You can see all the options below.
![Facebook Lead Ads Fields - Contact Fields](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/632dbcbc84427d47c01cec6b_Facebook%20form%20fields%20-%20Contact%20Fields.png)
![Facebook Lead Ads Fields - User Information](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/632dbcf0cfb3d91773123f08_Facebook%20form%20fields%20-%20User%20Information.png)
![Facebook Lead Ads Fields - Demographic Questions](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/632dbd2374ebd24eedd3ce50_Facebook%20form%20fields%20-%20Demographic%20Questions.png)
![Facebook Lead Ads Fields - Work Information](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/632dbd4b305ddc49bb5dfbb5_Facebook%20form%20fields%20-%20Work%20Information.png)
![Facebook Lead Ads Fields - National ID Number](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/632dbd690c61271fa91ae35c_Facebook%20form%20fields%20-%20National%20ID%20Number.png)
Custom Questions
You can also add custom questions to your lead ad form. The custom question can be a multiple choice, short answer, conditional, shop locator or appointment request.
![](https://cdn.prod.website-files.com/5e0f6315ca8431ed8cb1cf73/632dbcb2829de6003de544d5_Facebook%20form%20fields%20-%20Custom%20Questions.png)
Any leads that you collect via your form, can be downloaded manually from your Meta Business Suite or you can automatically sync Facebook leads to your CRM in real-time using Driftrock. Responding to leads quickly can improve your conversion rate.
Book a Demo to learn more!
Related Article: Facebook Lead Ads: The Complete Guide