Heineken - Offline Measurement
Heineken were launching their own spirit flavoured cider - Blind Pig.
They wanted to encourage Instagram users to register to receive a free drink sample, but were experiencing high drop-offs from forms. Heineken wanted to close the loop on the customer journey.
Heineken enabled Driftrock Lead Sync, with dynamically pre-filling forms, reducing drop offs.
They also used Driftrock Offline Measurement (alongside Eagle Eye’s coupon redemption system) to track online engagement through to offline sales, remarketing to customers along the funnel.
1.78m unique users were reached
Heineken saw a 7.8% redemption rate
“The most exciting part of the campaign was that we were able to accurately track online ads through to offline redemptions. Using Instagram Lead Ads meant we were engaging with our target market outside of the usual channels. We’re delighted with the performance and awareness Driftrock’s solution has driven.”
Matthew Rix (Category Activation Manager, Heineken)