Heineken - Offline Measurement

 Reduce CPA by combining Instagram and Facebook

Challenge

Heineken were launching their own spirit flavoured cider - Blind Pig.

They wanted to encourage Instagram users to register to receive a free drink sample, but were experiencing high drop-offs from forms. Heineken wanted to close the loop on the customer journey.

Solution

Heineken enabled Driftrock Lead Sync, with dynamically pre-filling  forms, reducing drop offs.

They also used Driftrock Offline Measurement (alongside Eagle Eye’s coupon redemption system) to track online engagement through to offline sales, remarketing to customers along the funnel.

Results

  • 1.78m unique users were reached

  • Heineken saw a 7.8% redemption rate

 

“The  most exciting  part of the campaign  was that we were able  to accurately track online ads through to offline redemptions. Using Instagram Lead Ads meant we were engaging with our target market outside of the usual channels. We’re delighted with the performance and awareness Driftrock’s solution has driven.”

Matthew Rix (Category Activation Manager, Heineken)

 

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