Twitter is a great tool that enables businesses to engage with their user-base and reach new potential customers. With promoted accounts, you can send targeted tweets to people likely to be interested in your business and gain new followers or send them to your website.Read More
Today Twitter revamped the timelines on its website and mobile app to display previews of pictures and videos by default.
Data on Facebook marketing suggests that posts with pictures receive much higher click-through rates and more engagement than those without.Read More
They say, judge someone by the company they keep, but in the case of Twitter advertising it’s more the people they follow.
Since the new ad targeting tools were launched in March this year, targeting users through Twitter Handles have been a great way to precisely target Promoted Tweets and Promoted Accounts to specific audiences. Placing ads in front of people, with interests similar to followers of a specific account, have helped marketers find profiles of people with a tighter fit for conversion or followship potential.Read More
At last! Yesterday Twitter unveiled an all new ads interface (OK, maybe not ALL new, but a bit different), which takes it a few steps in the direction of Facebook's ads interface, allowing you to create campaign objectives and only pay for the actions that correspond to your objective.Read More
Recently, Twitter has started ramping up its advertising offering. One ad that we think more marketers deserve to know the benefits of is Twitter Lead Generation Cards. Advertisers can use this new type of ad to generate leads and build their e-mail lists from right within Twitter.Read More
When starting a new venture you will try reducing your risks to the minimum, this means spending little and getting a lot from your investments. These are some of the best tactics you can use to save your pennies and jumpstart your initial social audience.Read More
Content marketing comes in many shapes and sizes. We are going to focus on everyone’s favourite, using free digital content for lead generation. Savvy marketers have been distributing a wealth of knowledge around
the web in exchange for the opportunity to start a conversation. By picking useful content close to a brand proposition, it’s possible to increase brand awareness and convert new leads.