Posts tagged Twitter
Expand your Promoted Tweet reach with Twitter's new @handle generator

They say, judge someone by the company they keep, but in the case of Twitter advertising it’s more the people they follow.

Since the new ad targeting tools were launched in March this year, targeting users through Twitter Handles have been a great way to precisely target Promoted Tweets and Promoted Accounts to specific audiences. Placing ads in front of people, with interests similar to followers of a specific account, have helped marketers find profiles of people with a tighter fit for conversion or followship potential.

Read More
Twitter Lead Cards - The Ultimate Content Marketing Channel

Content marketing comes in many shapes and sizes. We are going to focus on everyone’s favourite, using free digital content for lead generation. Savvy marketers have been distributing a wealth of knowledge around
the web in exchange for the opportunity to start a conversation. By picking useful content close to a brand proposition, it’s possible to increase brand awareness and convert new leads.

Read More