Facebook lead ads have been around for a while now, but are still a game-changing product, especially for lead generation. They remove the need for the user to fill in their data - things like email address, name etc are pre-filled with Facebook profile data. Great, huh?
Below you can see the range of questions and fields you can add to a Facebook lead form.
Also, the beauty of Facebook lead ads is that you can have custom questions, either with multiple choice or conditional answers.
Any leads that you collect via your form, will be available to download in your Facebook Page 'Publishing tools'. You will need to download these manually, and regularly, so as to ensure you have the most up to date leads from your campaign. You should never let a lead go too cold - strike while they are hot!
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