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Print Lead Generation

Turn your readers into trackable, digital leads with QR codes and print-specific lead generation forms.

Why Use Print to Generate Leads?

Print always has been, and always will be, a great way to reach new audiences and communicate with pre-existing ones. It's the most trusted way your loyal brand advocates keep in touch with your brand, and your development, so it's important to harness it to your best ability.

The trouble however, lies in knowing and tracking those readers so you can contact them online, to push them through your pre-determined customer journeys.

How Do I Generate Leads from Print?

With Driftrock's lead generation technology, brands are now able to effortlessly turn readers into digital leads, working in 3 easy steps:

  1. Attach a Driftrock QR code to your print edition.
  2. Each QR code opens up a Driftrock Smart Lead Form, which your reader fills-in on their phone.
  3. All submitted lead data is processed through to your CRM.

What's the Customer Experience?

Our Smart Phones unlock the ability for us, as consumers, to engage with the brands we love effortlessly.

Once your print editions have circulated, a reader simply scans your QR code in the Smart Phone's camera and your Driftrock Smart Form will open.

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What are Driftrock Smart Forms?

Driftrock Smart Forms are highly-optimised lead forms designed for Paid Media & Print, and come pre-loaded with tracking pixels.

Designed specifically for mobile, our Smart Forms are fast-loading, responsive & fully-customisable. Use Smart Forms to facilitate the ability to generate leads directly from marketing surfaces which have for so long lacked such functionalities.

How Do I Get Started?

Getting started is simple, and our expert team is on-hand to guide you through every step of the journey.

Click the 'Get Started' button below, select your plan and configure your Smart Forms.

How Print Lead Generation Works with Driftrock