Effortlessly build in-line lead generation forms to create a seamless experience for your customers to leave their details.
Inline forms on your website are a great way to capture leads without interrupting the user experience or flow of your website.
Like native advertising, inline forms look and feel part of your website rather than a promotion, which creates a powerful seamless experience for the customer.
To embed inline lead gen forms on your website you can either hard code a form on to your web page, or choose from hundreds of lead form tools that support embedding into your website.
To embed an inline form (like Driftrock's), simply;
Tracking & reporting
Before you even get started, make sure you are tracking your form submissions and where they came from.
If you can't measure your forms, you can't optimise them!
For example, you can view all your leads in Driftrock's dashboard along with the Google Analytics; Source, Medium, Campaign, Content and Keyword breakdowns.
Firstly, make sure you choose a lead form builder that outputs forms that load incredibly fast. Slow loading experiences are an easy way to lose a potential lead and customer.
Most of your web traffic is likely to be on mobile devices to it is critical that both your website and your lead forms are mobile optimised. It's easy to test with your own phone, and you can also use Google Search Console to check both load times and mobile quality optimisation.
Like any marketing, don't forget to optimise your forms for conversion rates and lead quality.