Inline forms on your website are a great way to capture leads without interrupting the user experience or flow of your website.

Like native advertising, inline forms look and feel part of your website rather than a promotion, which creates a powerful seamless experience for the customer.

To embed inline lead gen forms on your website you can either hard code a form on to your web page, or choose from hundreds of lead form tools that support embedding into your website.

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To embed an inline form (like Driftrock's), simply;

1. Build your form in the online editor with the fields you need.
2. Copy and paste the embed code.
3. Insert this into the location of the page you want your form to show (varies based on the tool you use to manage your website).
4. Tools like Driftrock will then allow you to map and sync leads into your CRM or email systems (or both!) so that you can action the leads quickly.

Tracking & reporting

Before you even get started, make sure you are tracking your form submissions and where they came from.

If you can't measure your forms, you can't optimise them! 

For example, you can view all your leads in Driftrock's dashboard along with the Google Analytics; Source, Medium, Campaign, Content and Keyword breakdowns.

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Speed

Firstly, make sure you choose a lead form builder that outputs forms that load incredibly fast. Slow loading experiences are an easy way to lose a potential lead and customer.

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Mobile optimisation

Most of your web traffic is likely to be on mobile devices to it is critical that both your website and your lead forms are mobile optimised. It's easy to test with your own phone, and you can also use Google Search Console to check both load times and mobile quality optimisation.

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Form optimisation

Like any marketing, don't forget to optimise your forms for conversion rates and lead quality.

• As a general rule, adding more questions will decrease your conversion rate.
• However, in a well designed form, adding more questions can be fun and engaging, whilst helping increase lead quality.
• To start make sure you include all the required fields you need to action the lead.
• Think about fields you could remove and get data from elsewhere e.g looking up the contact on LinkedIn for their job role.
• Make sure you test different text and placeholders to help the customer breeze through the form and ensure high quality leads.

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