Inline forms on your website are a great way to capture leads without interrupting the user experience or flow of your website.
Like native advertising, inline forms look and feel part of your website rather than a promotion, which creates a powerful seamless experience for the customer.
There are hundreds of form tools out there to choose from.
Not only do Driftrock's inline forms convert well, you can capture Google Analytics UTM tracking information automatically with each submission. This helps you track leads from source through to end-conversion.
Ensure that you have adequate cookie and opt-in consent, and Driftrock automatically build lead generation reports to help you understand the best performing sources, referrers, campaigns or keywords.
You can try out the Driftrock inline forms here!
It takes minutes to setup a Driftrock form on your website.
Tracking & reporting
If you can't measure your forms, you can't optimise them!
You can view all your leads in Driftrock's dashboard along with the Google Analytics; Source, Medium, Campaign, Content and Keyword breakdowns.
Use this data along with which forms are converting, where on your website to optimise.
Firstly, make sure you choose a lead form builder that outputs forms that load incredibly fast. Slow loading experiences are an easy way to lose a potential lead and customer.
Driftrock forms are cached so load incredibly quickly when required. You can speed up the load time by placing the site-wide Driftrock code higher up your web page code so that it load first. This shouldn't be required though.
Most of your web traffic is likely to be on mobile devices to it is critical that both your website and your lead forms are mobile optimised. It's easy to test with your own phone, and you can also use Google Search Console to check both load times and mobile quality optimisation.
Like any marketing, don't forget to optimise your forms for conversion rates and lead quality.
Driftrock's integrations push lead data, pull audience records and pull conversion data.