The Zapier alternative for lead gen marketers

Why Driftrock is a better alternative than Zapier for lead gen marketers?

Zapier (AKA, the API of APIs) is a great platform for automating many integrations - in fact, we use it ourselves at Driftrock for some automation. However, when it comes to lead generation, as a marketer you need more than just integrations. 

Driftrock goes beyond integrations (although Driftrock does this too!). Driftrock is an all-in-one lead generation platform to help you capture, track and convert leads from 20+ sources. 

The big difference between Driftrock and Zapier is that Driftrock includes all the essential features you need in order to capture and convert more high-quality leads under one roof. 

No more CSV uploads, glueing together multiple systems, manual reporting, complicated messy integrations or missing leads! 

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Driftrock vs Zapier feature comparison

Features

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Driftrock

Native lead ad form integrations (e.g Facebook lead ads, TikTok forms etc)

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Custom built CRM integrations

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Non lead gen integrations

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Lead notifications

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Lead capture landing page builder

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Popup, banner and modal form builder

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Lead Validation

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End-to-end lead tracking to conversion

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Multi-channel lead gen dashboard & analysis

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Facebook Custom Audience sync

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Google Custom Match audience sync

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Facebook Offline Conversions sync

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Google Offline Conversions sync

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Inline form builder

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What makes up the essential Driftrock lead gen stack?

Driftrock lead capture library
Connect 20+ lead gen sources with your email system or CRM
Connect or create with 20+ highly relevant sources such as Facebook, Linkedin, TikTok, Quora, Reddit, Autotrader, etc. Got a niche audience? Driftrock has a source! Browse Driftrock’s entire library here.
Lead Validation & CRM Integration
Automatically validate your leads before they get to your CRM. Additionally, save time and resources of your sales department. Integrate Driftrock with any email system or CRM.
Build lead capture forms and landing pages to generate more leads
Banners, modals, inline forms and landing page forms to drive 3X more leads from your website.
End-to-End lead tracking, reporting & analysis
Track your leads from source through to purchase. Driftrock’s automated lead generation dashboard will let you track leads within a few clicks and you can say bye to manual spreadsheets and vLookups! Optimise your campaigns through automated, efficient reporting. 
Audience Sync
Driftrock keeps audience segments in your CRM in sync with Facebook and Google audiences. Make the most of your ad spend by showing ads to relevant audiences only. Scale lookalikes and exclusions automatically.
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What our customers say...

Drover Logo
"Driftrock acted as an extension to our business to help drive Facebook performance, and with phenomenal results on both volume and efficiency. Driftrock’s audience sync technology allowed us to focus our messaging for each customer at each stage of the funnel. Meaning we were always relevant to customers, without the hassle of manual uploads. We couldn't ask for more."

- Matt Seakins (Drover)
Neo Logo
"The Driftrock team has worked collaboratively to refine our digital marketing and deliver results with significantly lower CPL than the industry average. They’re technically excellent and integrated their lead generation with our CRM to good effect.  They’re always helpful with suggestions and guidance.  The Driftrock team are good people with whom we enjoy working.  They are not only effective but give a damn.  I have no hesitation in recommending Driftrock wholeheartedly."

- Sunil Mehra (NEO Orthodontics)
Eagle eye Logo
"Since working with Driftrock, we have seen a significant improvement to both the volume and quality of leads we’re generating through digital advertising and crucially we can also measure our Return on Investment. They understand our business very well and have established themselves as trusted partners and a great extension of our team."

- Martin Pang & Dan O'Connell (Eagle Eye Solutions)
"We are very excited to by our new partnership with Driftrock. Their expertise is second to none and we feel incredibly lucky to work with such knowledgeable and helpful people. Our initial scope of work has grown and expanded significantly thanks to Driftrock’s innovative and problem-solving solutions to our business problems. We are now able to offer an excellent data solution to our clients with the help of Driftrock. We look forward to our continued working relationship.."

- Lucy Hampton (Innocean)

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