Weather Triggered Ads
Deliver marketing at the perfect moment with weather activated ads for Facebook, Instagram and Google
Increase ad engagement with context
BMW increased ad engagement by 33%+ using weather triggered ads during rainy and snowy conditions for xDrive.
Maximise ROI
With Driftrock you can always leave your weather ads on, allowing you to concentrate on accelerated delivery and thus maximising ROI.
Marketing at the perfect moment
Deliver ads during peak or slow times based on the weather. For example, Coke delivered ads when the temperature hit target levels.
Weather Triggered Ads in 3 easy steps
You can setup Driftrock weather triggers with our simple wizard, with support from our team on weather queries and campaign structure.
1. Connect
Connect up your Facebook or Google accounts with a few clicks.
2. Setup queries
Setup your weather queries. For example IF raining AND 18º C then trigger 'Rain Ads'.
3. Activate & track
Decide which Campaigns, Adsets or Ads should be activated either as stop/start or with accelerated delivery.
“BMW increased ad engagement by 33%, whilst delivering a 16:1 ROI on ad spend with Driftrock weather triggered ads.”
