Facebook (and Instagram) Lead Ads are native lead generation forms attached to your Facebook and Instagram ads. These forms are quick to load and prefilled with profile information.
You can learn more about it here - Facebook Lead Ads and Instagram Lead Ads or view the detailed guide here - The ultimate Facebook Lead Ads guide
We also have an updated video and written guide on How to set up a lead form in Facebook.
Some of our popular Facebook Lead Generation articles:
Facebook (Meta) Special Ad Audiences is being discontinued in 2022
Facebook Automotive Inventory Ads (AIA) [Complete Guide]
Facebook (Meta) Lead Filtering feature for lead ads
12 Tips to increase Facebook Lead Quality