Google Customer Match API Sync
The secure, reliable, scalable way to create Google Customer Lists.
Extend email campaigns to Google.
By extending email CRM activity to Google Ads, our clients have seen a 50%+ increase in conversion rate from their customer lists.
Adjust Google Ads bids based on customer lists.
Automatically updating lists to increase or decrease bids for certain people in your database.
Scale Google Similar Audiences
Create and automatically sync Customer Match Lists for Similar Audiences.
Help stay compliant and Protect Privacy.
Driftrock automatically removes records if people unsubscribe from your CRM, protecting privacy, and helping you stay GDPR compliant.
Why sync Google Customer Match Audiences from your CRM?
1) Lifecycle Marketing
By Syncing your Google Customer Match audiences, you can deliver multiple ads through the customer journey. For example, you could serve a nurture ad for everyone who submits a lead, and hasn’t purchased on YouTube.
2) Bid Management
Customer Lists can be applied to up-weight and down-weight your PPC search bids. For example, you might want to reduce bids for people searching for your brand who have just purchased.
You could use Similar Audiences to upweight generic bids for people who are similar to your high value customer segments.
You can also use customer lists to simply exclude people from ads who have recently converted. For example, only showing YouTube ads to new customers.
Add and remove records: Mirror the customer segments in your CRM rather than adding on top of existing audiences.
Rapid sync: Sync every 3 hours, 24 hours or Weekly depending on what you need.
Secure & reliable: Driftrock constantly syncs tens of millions of records every hour for global brands.
Facebook Custom Audiences: Sync both Google Customer Match and Facebook Custom Audiences together from one integration!
How it works
Quickly connect one or more of your customer data sources such as your Email system, CRM or EPOS system. Driftrock can build custom integrations if required.
Simple, powerful segmentation of your customer data for insights and preparing your dynamic audiences.
With a single click, Driftrock will start keeping your audience segments in sync with Social and PPC channels.