Facebook offers a wealth of targeting options for your ads. Want to target 50 year old father’s who like eating yoghurt, and who support Liverpool FC? Or 25-34 year old female dog owners, who are recently engaged? Whoever your target audience is, it is likely you will be able to reach them on Facebook.
You can reach your audience via multiple methods, many of which you can combine, to either reach a wider audience, or to narrow it down.
Check out the Driftrock Quick-Start Guide to Facebook targeting: https://www.driftrock.com/blog/Driftrocks-Quick-Start-Guide-to-Facebook-Targeting