How eCornell reduced cost per lead by 88% using Facebook and Driftrock lead generation

June 4, 2019

About eCornell

Cornell University's online learning platform, eCornell helps students gain internationally recognised certification designed by top Ivy League minds.

The goal

eCornell wanted to test Facebook lead ads for generating enrolments, whilst maintaining ultra-fast response rates for students by admissions teams. eCornell reduced cost per lead by 88% using Facebook lead ads & Driftrock technology.

The solution

Facebook lead ads provide customers with an easy-to-use form, that pre-fills information from their Facebook profile. eCornell worked with Driftrock to create a real-time sync to their CRM system. The custom integration ensured leads arrived safely and in the correct format through transformation and mapping rules.

The results

eCornell generated outstanding results from Facebook lead ads. By comparing average cost per lead of Facebook lea ads, to traditional website conversion landing pages, eCornell saw a 88% lower cost per lead.

“We’re impressed with the results! Facebook lead ads helped us attract students and significantly reduce our cost per lead, whilst Driftrock’s technology platform has ensured our admissions team can help students enrol quickly”
- Megan Burke, CMO at eCornell -

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