CPG Social Advertising

Advanced CPG/FMCG social ads strategies enabled with Driftrock, not possible through native tools. 

 
 

Distribute coupons at scale through social

Our clients such as Coke and Heineken distributed brand activation coupons at massive scale using Driftrock and social advertising. 

Track online ads through to in-store sales

Clients like Heineken tracked Facebook & Instagram campaigns from ad through to offline purchases in bars using Driftrock online to offline measurement. 

Weather activated brand campaigns

Through weather activated ads our clients have seen ad engagement increase over 1/3rd. 

Drive new signups for CRM campaigns.

Generate lower cost signups through native Facebook and LinkedIn lead generation with Driftrock CRM sync. 

Local, tactical campaigns

Quickly deploy tactical local, personalised campaigns at scale through Facebook & Instagram using Driftrock. 

Facebook Messenger coupon delivery

Deliver coupons using chatbots on Facebook Messenger to issue at scale, and continue to conversation with the customer. 


Getting started with Driftrock 

Driftrock offers either technology with support or a fully managed service from our expert Ad Solutions team.

  • Experience: Through our experience working with brands such as Heineken, Coke and Suntory in the CPG sector, we apply our digital marketing know-how to create solutions that drive business results rather than one-size-fits all advertising.  

  • Tailored: We have experience delivering bespoke solutions for clients such as BMW, Open University and Fiat Group. 

  • GDPR: Leverage our advanced People-based marketing strategies in a GDPR safe way ensuring marketing consent and right to be forgotten are respected, regardless of the channel. 
  • Team: We are an official Facebook & LinkedIn Marketing Partner, which combined with our experience supporting tens of millions in media spend for our clients each year, enables us to add advanced high performing social advertising capabilities to your team. 
  • Security: Certified to ISO20071 standards, we offer a range of security options to align with your policies and infrastructure. 
  • Innovation: Driftrock is proud to have delivered several world-first solutions in social advertising, and continue to innovate in the fast moving digital media market.